Marketplace

Abandoned Cart Campaign

Recover lost sales with a reminder campaign

It is estimated that up to 70% of online shoppers abandon their carts.

Recover sales from customers who have added items to their shopping cart but have not yet completed the checkout process.

There are a number of reasons why customers abandon their carts.

Some of the most common reasons include:

They were distracted and forgot to complete the checkout process.
They found a better price elsewhere.
They had second thoughts about the purchase.
They encountered a problem with the checkout process.

Abandoned cart marketing can help to address these reasons and encourage customers to complete their purchases.

There are a number of different ways to do this, but some of the most common methods include:

Sending reminder emails: You send reminder emails to customers who have abandoned their carts, reminding them and offering them a discount or other incentive to complete their purchase.

Using Kyrios: Kyrios can help track customer behavior and send reminder emails automatically.

Personalizing abandoned cart emails: You should also personalize abandoned cart emails to make them more relevant to the customer. This can be done by including the items that the customer has added to their cart.

Abandoned cart marketing is a very effective way to increase sales. By understanding the reasons why customers abandon their carts and using the right strategies, you can recover lost revenue.

Here are some additional benefits of abandoned cart marketing:

It can help to improve customer retention. When customers feel like they are being valued and that their business is important to you, they are more likely to return to your store in the future.

It can help to build brand loyalty. When customers have a positive experience with your abandoned cart marketing, they are more likely to recommend your business to their friends and family.

It can help to generate leads. If you are able to recover a significant amount of lost revenue through abandoned cart marketing, you will be able to generate more leads and grow your business.

What is included in our Abandoned Cart Campaign?

Integration - Integration with Kyrios shopping carts is automatic. However, for this system to work, you must be using 2-step cart. We will adjust your shopping cart process on any Kyrios order forms to ensure the Abandoned Cart campaign can flow properly. If you are using a Shopify store, we will integrate your store with Kyrios to ensure the Abandoned Cart campaign flows properly. Please contact us for other shopping carts.

Abandoned Cart Follow-Up Automation - We will create a follow-up email automation. Once the contact has added items to the cart, the automation will delay to determine if the contact has placed the order or not. If the order has not been placed after 30 minutes, the automation will begin an email sequence reminding them of their shopping cart. The follow-up emails will be customized specifically for your business. Timing of the emails and additional sequence will be discussed with you prior to the build to make sure it is optimal for your company and prospects.

Notifications - We will optionally create a notifications automation for you so you will know when the Abandoned Cart campaign has been triggered on a contact.

Tagging - We will create a tag for the abandoned cart to make it easy to search for and market to people whom have not completed an order. As well, if they are a new prospect, we will tag them as a prospect in your system. Optionally, we can set them to be added to other prospecting or nurture campaigns you have in Kyrios to continue the conversation.

NOTE: This campaign is for products sold through Kyrios or through integration with Shopify. If you are using another shopping cart software, please contact us through Custom Needs below and we can determine how your shopping cart needs to be integrated to create an Abandoned Cart campaign.