Marketplace

Brand Authority Network

Increase Exposure To Your Business, Generate Leads, And Establish Brand Awareness

What is brand authority?

Brand authority, simply put, is trust. It refers to how well people see you and your business as an expert in your field.

Building your brand’s authority brand amplifies the level of trust customers and prospects have and that, in many cases, is what compels them to do business with you.

By continually developing your brand’s authority, you are building pathways to create more brand awareness for the potential customers that don’t know you exist. For the ones that do know about your business already, you are developing deeper trust which can help them feel more comfortable doing business with you versus competitors.

How do I build trust and authority for my brand?

The first thing you need to understand is your business needs exposure. Brand exposure or brand awareness is the familiarity of consumers with your company, a particular product, or service that you offer.

In other words, a person must know your business exists before it is possible for them to do business with you.

Once a person is aware you exist, you are now simply one of any number of other companies that do the same or similar thing you do. In the consumer’s mind, you are now lumped together with the rest of your competition.

Success does not come in how you are the same as your competition. It comes in how you stand out.

That leads us back to the question of how you stand out as an expert in your field…

While placing ads throughout the internet such as Google Ads or Facebook Ads can generate brand awareness, they do not create authority. Remember: authority is expertise.

In order to create brand authority, 2 things are required:

Engaging and Informative Content
Appropriate Exposure

Engaging and Informative Content

44% of people say they typically consume three to five pieces of content before engaging with a vendor according to DemandGen.

This means you need a great content strategy. The content needs to be of value to the consumer. This means it needs to answer questions that they have or solve problems that need to be addressed.

Appropriate Exposure

By appropriate exposure, I mean more than simply seeing an advertisement.

Exposure can come in the form of many things like blog posts, YouTube videos, social media posts, etc. However, one of the best forms of exposure is with media outlets. Media outlets like news stations, magazines, etc., tend to have a lot of authority. Look at how the media drives much of the information we receive today.

A good Public Relations strategy can help expedite your brand authority development by years.

An Interesting Aside

Google, along with most other search engines use 2 primary factors for determining how your website will rank (how many people they will put your company in front of organically).

Quality of Content on your site – In fact, Google has taken a stance against thin content to penalize companies that do not focus on the informational needs of their users.

Backlinks from other sites with high authority – Backlinks are links that other websites place on their site that link back to yours. The higher the authority of that site, the higher your inherited authority. Google is much more interested in quality backlinks rather than quantity.

What does this mean?

The average person will look much more favorably on a company that has been featured in the news for its expertise over companies that haven’t. Google does as well.

What is Brand Authority Network?

With over 500 media outlets as partners, our Brand Authority Network is designed to increase exposure to your business, generate leads, and establish more brand awareness.

Using Brand Authority Network, you can turn your business, products, and services into a winning marketing solution.

How does it work?

Save Time and Money

With our long-standing relationships with media partners, you save time and money without compromising results. Want people to hear about your brand? We are here to help you accomplish those goals and get your products and services where they should be – in front of your customers.

Establish your Local Reputation

Our partners are your partners. Imagine your community hearing about you from their daily trusted news sites and see your business on featured on news sites all over the world. This will not only help you get recognized by them but also grow your business by building a relationship of trust.

Conquer the Aggregators

Google News – Bing News – Yahoo News – Apple News – Samsung News – Facebook News Feed – Twitter These are the primary spaces people trust for their daily dose of information. A great copy either made by you and edited by our team or completely handled by us, is all it takes to be read, shared, and loved by your target audience.

Increase Google Rankings

If you have already heard of SEO (Search Engine Optimization), you know that in order to succeed online and show up to many people is both hard and takes time. One major advantage of Brand Authority Network is that it helps you generate a considerable amount of quality backlinks. Simplified, backlinks are considered as votes from other websites linking to your content. Why do you need them? To increase your Google and other search engine rankings and to become the leader in your industry.

Generate Leads and Sales

Our partnership with more than 500 online news sites mean thousands of readers getting your work served in a trustworthy and effective manner. Our partners combined calculate almost a billion readers and visitors on a monthly basis. We ensure your press release is published and distributed on sites that are relevant and suitable to your industry. The bottom line: Quality leads and sales generated!

Is there a guarantee?

Absolutely! We have worked with our media partners for years. We guarantee at least 250 placements on our partners' websites. That's at least 250 quality backlinks and promotions for your company. Anything more than that is just icing on the cake.

Are there options?

Of course! You can choose one-time or monthly. While either will give you some quality backlinks, by using an ongoing strategy, you will continue to grow your overall backlinks, referrals back to your website, and credibility with the search engines.