REALITY: There's so much information on the internet that, if a person wants to learn to do something, they can.
That being said, there's no better way to endear someone to your brand than teaching them how to do things. It creates authority and credibility in their minds. It gives you a chance to show off your expertise.
More importantly, it can help segment lookers from buyers. Here's the thing: Some percentage of people will download it and do it themselves. Some percentage will download it and try, but fail. They pay you to do it. Some percentage will download it, take a look at it, and decide they would be better off paying you anyway. Less risk.
You are weeding out the people that wouldn't make good customers this way.
We setup tracking for the landing page so any leads that convert from the landing page will be notated in their activity and tracked.
We can (optionally) add a Facebook tracking pixel to the landing page to allow you to track the viewers and advertise to them on Facebook in other ways.
We will create an email/SMS follow up campaign to deliver the requested materials as well as give them an opportunity to contact you for purchase.
Do you have a need for something specific that you don't see in the Marketplace?
Contact us and let us know what you need done.