Marketplace
Email Marketing
In a Nutshell
Everything you need to know about email marketing at your fingertips
The Average ROI on Email Marketing is 4,200%
There are over 4.3 billion active email users worldwide.
Know You, Like You, Trust You
As the old sales saying goes, people need to “know you, like you and trust you” before they will buy from you. As humans, we are relational creatures. The better the feeling of relationship that we feel we have with a brand, the more likely we are to buy from that brand as well as develop brand loyalty.
44% of email recipients made at least one purchase last year based on a promotional email.
The primary role of email marketing is to develop strong relationships with your subscribers. Email marketing offers the opportunity to not only connect, but also to personalize in a way that you cannot do with other traditional marketing channels.
Email Marketing Engagement
While it’s easy to focus on our own tendencies to delete, delete, delete, both new and returning customers want to engage with your brand.
In fact, the average open rate for email marketing is 16.97%, with a 10.29% click-through rate, whereas the average click-through rate from Facebook is 0.9%.
This means you are 10x more likely to get someone to click through to your website via email than you are from Facebook. People who have actively subscribed to your emails have told you they want to hear from you and this isn’t typically the case with social media marketing.
Join our class on Email Marketing
Email marketing is one of the most effective marketing tactics when used right. In 2020, there were 293.6 billion emails sent per day.
However, the majority of emails sent were not done right and that leads to ineffective email marketing.
The 3 Types of Emails
including how and when to use them effectively to increase the return on your investment.
Email Marketing Best Practices
including when and how to send emails for best results and how to avoid having people mark you as spam.
5 Types of Email Campaigns
including the importance of each and why just sending email blasts will never increase your profits over time.
Email Key Performance Indicators
including how to narrow down what you look at to see if it is working and the only things you need to measure for success.
Email Marketing in a Nutshell
Free for Kyrios Members
Custom Needs
Do you have a need for something specific that you don't see in the Marketplace?
Contact us and let us know what you need done.
(205) 736-8422
1236 Blue Ridge Blvd, Hoover, AL 35226
