Whether you call them “lead capture page”, “single property page”, “static page”, “squeeze page” or a “destination page”, a landing page is where you direct a prospect to take a specific action. These actions can be anything from purchasing a product or service, subscribing to a lead magnet, newsletter, or a form requesting information.
Landing Pages are crucial as they are involved in every digital marketing campaign you run from email campaigns to online advertising. For example, a prospect finds your ad but the ad only gives them a piece of product information. Nothing else. Without a clear next step or location to go, you lost their interest and your profit.
Many confuse the homepage of a website as a landing page. The job of a landing page is to simply accomplish the one goal you have set for it.
But where do you start?
We have created an all-inclusive class that will teach you the various types of landing pages, how to implement proper tactics and actions, and how to design/build out your perfect landing page.
Do you have a need for something specific that you don't see in the Marketplace?
Contact us and let us know what you need done.