A website is the main platform where your prospects can find information about your products or services, get to know your company culture, and ultimately convert from prospects to customers, by making a purchase or other action from your conversion funnel.
Considering that 93% of online experiences begin with a search engine, you might want to give more attention to your web pages and even search engine rank.
Customer loyalty is the last step you can achieve with a business website, but until then, there are a few more important ones that solidify your online approach:
Create an online presence and inform your audience: this step is the simplest, yet the most necessary. Who you are, what you do, and how can you meet your target audience’s pain points are all vital for your website visitors.
Build trust: visitors explore professional brands, and the stepping stone to your professional online image is your website. Beware of slow loading pages or heavy content organization, if you want to present your brand’s best image and enable a better understanding.
Sell: While online is presenting more and more e-commerce options for products & services, with the rise of social commerce, they ultimately trace back to your website. When you visualize your website as the ultimate selling tool, you’ll better understand all its benefits.
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